Choosing a digital marketing provider is an important decision for a growing business. Asking the right questions up front helps you understand exactly what you are paying for.
What exactly will be delivered?
Ask for a clear list of deliverables and timeframes. "SEO services" can mean anything from a short report to months of ongoing work.
Do you guarantee results?
Be cautious of guaranteed rankings, traffic or sales. Search engines and advertising platforms control results, so honest providers explain what they will do rather than promising outcomes they cannot control.
Who owns the work and accounts?
Make sure you retain ownership of your website, content, Google Business Profile and advertising accounts. Providers should be given access, not ownership.
How will we communicate?
Agree how and when you will receive updates, and what information the provider will need from you.
What are the payment and cancellation terms?
- Is the price fixed or variable?
- Is there a minimum term for monthly services?
- What happens if you need to cancel?